Wednesday, December 13, 2006

Hand-woven handles, distribution in Germany, Austria and Switzerland and brighter printing

I know I've been very quiet since getting back from the UK. Partly recovering from the trip, partly just catching up with the work. In general, we've taken several more steps with the bags. We've decided to do several more with antique fabrics, though we will have to be careful to choose them so that the bags still stay under $30. Our friend Dita, who has an antique shop specialising in fabrics, says she will go through her boxes and find us interesting, affordable pieces. The good thing is that we can use small, exquisite scraps which would otherwise be useless. We're currently converting and early 19th century cream silk damask tablecloth with some bad wear in the centre into more Flower Oracle bags. I am SO pleased we found a way to use it, the fabric is wonderful to look at and to touch.(oh, talking of currency, the shop can now display prices in any currency - yay! - and probably in February when orders are quiet we'll switch to a base price of Euros - but you'll still be able to see all prices in dollars. I'm pleased that we got this working.)We're also finally buying a really high-end printer so that we can do sharper, brighter prints that are washable and dry-cleanable. This has all taken about three months of research (not full-time fortunately, but still a lot of work) to work out the combination of printer, inks and fabric that we want to use. In the end we think we've got there. If it all works out then we'll also be able to wholesale the bags as this will allow our production to upscale - and allow us to bulk-buy good inks and dyes which will bring the price down. Right now if we offered a 50% wholesale discount on quantities of the bags we'd only be about at break-even, so we need to sort this out somehow as we would like to see them in shops this year.We may still continue to do the hand-made prints on silk in our current style. They have a different look and perhaps we'll use them just for some "specials".We've also just switched to hand-woven handles for the shoulder bags and they are utterly lovely. Hard to photograph and half the charm is in the way they feel. But we're sort of amazed that we can do these cost-effectively. Well, fairly cost-effectively. The profit on the shoulderbags is also a bit marginal right now, but perhaps with the new printing process we can have these gorgeous handles and still keep the prices very good.I wish I could capture these better on a photograph. But somehow they make the whole bag feel very special (well, I thought it was special before, but these handles - Romana's innovation - do alter the feel and make it a bit funkier and folkier - in a good way - somehow).New handles_________Oh - the distribution. Yes, I forgot to say. We are now being distributed in Germany, Austria and Switzerland by Koenigsfurt. Nice people and we've very pleased about this.http://www.koenigsfurt.com/cms/

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